A digital billboard at night in an urban setting shows an ad with the headline "There’s nothing funny about that funny feeling." Below the text are portraits of four young people with serious expressions. The ad encourages talking to someone about feelings and displays logos for Caminar and You Do Now.A black-and-white photo of a girl with freckles looking down with a somber expression. The overlaid message reads "There’s nothing funny about that funny feeling," encouraging individuals to find someone they trust to talk about their emotions. Logos for Caminar and You Do Now appear in the corner.A bus stop ad shows a series of speech bubbles on a blue background with questions such as where do I go from here, how am I going to get through this, and what’s next for me. A final speech bubble reassures with the message that it is OK to not have all the answers. The ad features the Caminar and You Do Now logos at the bottom.

Caminar

Caminar is a nonprofit, community-based agency that provides support services to teens with mental health challenges. The Break supported those efforts with a campaign that relied on both old school – poster campaign – and new school – digital campaign – tactics. The results both increased awareness and helped the organization secure additional grant funds.