Three reasonable questions, one inaugural blog post. The first in a series, hopefully. Dawn patrol, if you will.
Let’s start with The Break. We’re a creative services agency that thrives on helping marketers stand out in a sea of sameness. We make waves by producing eye-catching work that helps clients from organizations of all sizes, in all manner of verticals, overcome challenges and achieve their marketing objectives. It might be a stand-out brand identity, a clever paid digital campaign, a sizzling hot product video, or a data-driven, user-friendly website. Heck, it could be a trade show booth or a t-shirt design. Deliverables may vary, but inspired creativity knows no bounds.
People like to talk about process. Ours is called “The Ripple Effect.” It begins with discovery work that includes research, interviews, and anything else that enables us to arrive at a deeper understanding of the client’s needs. We then ideate, refine, evaluate, and bicker a bit among ourselves before eventually landing on a handful of concepts that we like and, more importantly, we’ve stress tested. This is the work we share with our clients, because we value their feedback and their time. No one likes an agency that overshares.
What’s with Qué Onda? It translates to “What’s New?”, which seems like a reasonable name for a blog. “Onda” means “wave,” which feels on-brand. It’s fun to say, looks sharp on the page, and pretty much everyone we asked said not to use it. It’s Spanish, they informed us. No one will understand it. What about Riptide, Essential Waves, or something like that?
Qué Onda it is.
Why blog at all? Attracting like-minded clients is one goal, and our SEO friends tell us blogging is still a great way to do it. A place to talk about great work, showcase work of our own, and stay in touch with clients and community sounded good. We occasionally have things we want to get off of our chests and crave a bigger forum than a few Breakers and a pitcher of beer, although Breakers + Beer, like Creatives + Analysts, can be a productive pairing.
“Breakers” is how we refer to our partner creators – writers, designers, developers, film makers, strategists. We’re an experienced, passionate bunch, keen to collaborate, and 100 percent human. No AI agents or mascots here, though we wouldn’t rule out the right cephalopod.
You are hereby and cordially invited to watch this space. Come for the shop talk and work samples and stay for the conversation, the whimsical musings, and the wry observations about the wacky world we live in. Be an honorary Breaker. How often will we post? No earthly idea. Passion doesn’t punch a clock, but properly channeled, it can produce standout work that’s sure to make a splash.
